Product updates
Gupshup adds talking avatars to its customer-facing AI agents
Vendor-reportedChecked: [launch][product]
Editorial attribution: Gosia Madej
Prepared with AI assistance. Editorial attribution does not imply personal product testing or manual review of every story.
Published: · Event date:
What changes for users
Pilot one existing support policy question in messaging and video, then request a person. Compare the answers and check what context the recipient actually receives. Record whether the customer must repeat their request. Use that result to judge workflow continuity before expanding the visual interface.

CXOtoday’s launch report says businesses can extend messaging agents to voice and video while retaining knowledge, behaviour and brand identity. It also describes handover to a person when assistance is needed. These remain vendor capability claims.
Vendor-reportedChecked: [launch]
The official site offers brand theming and describes a one-line website embed. This establishes a public product offering, without verifying deployment effort for a specific support environment.
Vendor-reportedChecked: [product]
For support teams, a visible face and a successful escalation are separate acceptance criteria. The reviewed pages do not specify which transcript, identity or case details reach the receiving person. We could not establish regional rollout, tenant eligibility or numerical Avatar Agent prices from these pages.
Checked against sources
AI-assisted source check
How this was checked
Source evidence
Original source excerpt. This shows what the source says; it does not establish product performance.
chats, speaks and shows a talking face
Sources
- [launch] CXOtoday: Gupshup Avatar Agent launch accountVendor-reportedPublished: 14 October 2026 · Checked: 15 October 2026
- [product] Gupshup: Avatar Agent availability and website embeddingVendor-reportedSource publication date not stated · Checked: 15 October 2026